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Public Medium Literacy in the Network Public Opinion

Li Li

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Abstract

As the network media grows,network public opinion is being given more attention and it is playing bigger and bigger roles.However,in the mean time,more problems are emerging.Public media literacy,as the principal of network public opinion,the quality upgrading of which shall also be listed on the agenda.Based on the fact of lacking of public medium literacy in the network public opinion,this thesis will try to analyze how to reinforce the public medium literacy through the three aspects,namely,media cognitive,media deconstruction and media construction,with a purpose of improving the overall quality of network public opinion.

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What this paper is about

As the network media grows,network public opinion is being given more attention and it is playing bigger and bigger roles.However,in the mean time,more problems are emerging.Public media literacy,as the principal of network public opinion,the quality upgrading of which shall also be listed on the agenda.Based on the fact of lacking of public medium literacy in the network public opinion,this thesis will try to analyze how to reinforce the public medium literacy through the three aspects,namely,media cognitive,media deconstruction and media construction,with a purpose of improving the overall quality of network public opinion.

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Available abstract

As the network media grows,network public opinion is being given more attention and it is playing bigger and bigger roles.However,in the mean time,more problems are emerging.Public media literacy,as the principal of network public opinion,the quality upgrading of which shall also be listed on the agenda.Based on the fact of lacking of public medium literacy in the network public opinion,this thesis will try to analyze how to reinforce the public medium literacy through the three aspects,namely,media cognitive,media deconstruction and media construction,with a purpose of improving the overall quality of network public opinion.

Key concepts: Public opinion, Media literacy, Public relations, Quality (philosophy), Literacy, Network media, Deconstruction (building), Mass media

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