Intangible Cultural Heritage Protection in Ecological Culture Tourism Development

The article expounds the importance of intangible cultural heritage from three aspects: problems of the intangible cultural heritage in tourism development,correctly handling the development of tourism and intangible cultural heritage and tourism development and the effective measure for protection of intangible cultural heritage.Culture is the most competitive and attractive element for tourists and the tourism market.To promote the rapid development of Chinese economy and culture,we should strengthen the protection of the intangible cultural heritage tourism development constantly,combine tourism development and intangible heritage protection.