Wu Yong
Abstract
Tradional agricultural civilization,which is the foundation of existence and development of folk music is on the wane gradually and may disappear in the modern life.However,folk music can build cultural characteristics of tourism.Therefore,it plays an important role in tourist development and tourist marketing.
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Tradional agricultural civilization,which is the foundation of existence and development of folk music is on the wane gradually and may disappear in the modern life.However,folk music can build cultural characteristics of tourism.Therefore,it plays an important role in tourist development and tourist marketing.
Key concepts: Tourism, Civilization, Foundation (evidence), Traditional music, Aesthetics, Folk music, Business, Marketing