2010Yishu yu shejiRequires access

Designed the Logo of Brand Visual Identity VI

Chen Xiaofe

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Abstract

The modern enterprise can not develop without its own propaganda,VI brand visual identity corporate identity design is the static performance and to promote business played a crucial role.Corporate logo brand visual identity is the core content of VI design.This paper first analyzes the corporate brand and logo design elements,on this basis to further explore the visual design of the basic principles of recognition VI.The final adoption of Huawei's corporate logo design for a case study to verify the validity of research methods in this paper.

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What this paper is about

The modern enterprise can not develop without its own propaganda,VI brand visual identity corporate identity design is the static performance and to promote business played a crucial role.Corporate logo brand visual identity is the core content of VI design.This paper first analyzes the corporate brand and logo design elements,on this basis to further explore the visual design of the basic principles of recognition VI.The final adoption of Huawei's corporate logo design for a case study to verify the validity of research methods in this paper.

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Available abstract

The modern enterprise can not develop without its own propaganda,VI brand visual identity corporate identity design is the static performance and to promote business played a crucial role.Corporate logo brand visual identity is the core content of VI design.This paper first analyzes the corporate brand and logo design elements,on this basis to further explore the visual design of the basic principles of recognition VI.The final adoption of Huawei's corporate logo design for a case study to verify the validity of research methods in this paper.

Key concepts: Logo (programming language), Corporate identity, Brand identity, Identity (music), Corporate branding, Advertising, Brand management, Business

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