A Comparative Study on Corporate Reputation and Corporate Social Responsibility——Based on Stakeholder Perspective

In recent years, it is a new angle to study the relationship of corporate reputation and corporate social responsibility.However, what is the relationship between corporate reputation and corporate social responsibility? The current domestic and foreign literatures did not give a clear answer as well. One of the point in is paper is that the theory of stakeholders is a reasonable theoretical basis for the analysis through reviewing and analyzing the concepts of corporate reputation and corporate social responsibility, combined two kinds of different research conclusions about the relationship between the two in the present literature. Thereby, it is from the stakeholders' perspective to compare and analyze the relationship between corporate reputation and corporate social responsibility. The results show that there are no obvious differences between corporate social responsibility and corporate reputation from stakeholders' perspective, and there are a lot of overlaps between the two. Therefore, these two concepts are not two separate concepts, but two sides of the same coin. Also, it means that the measurement and management of corporate reputation and corporate social responsibility are very similar, and the silimarity provides a theoretical basis for the two concepts of enterprise integration management.