COMMUNICATION INSIDE THE TAX AUTHORITY: TECHNIQUES AND METHODS

Communication's role is essential when it comes to fulfilling the citizen responsibilities, among which some are considered undesirable (e.g. payments of money to the government through taxes). How can the state intervene so that the citizen can realize the importance of these responsibilities? In our opinion, the schemes through which the population is educated by communicating the function and importance of taxation for the society. In this context the organizational communication can contribute towards transforming the attitude and behavior of individuals and groups. The organizational communication is influenced by the processes carried out inside the organization , which are in turn influenced by the vital human resources. Building on the topic regarding the importance of organisational communication we have decided to research the way this process is carried out inside the tax authority. For a better understanding of the phenomenon it is necessary to study the tax authority from the point of view of its main responsibilities and objectives. A rise in the voluntary compliance to declaring and paying the tax obligations, which is part of creating a more efficient tax collection process, cannot be obtained without creating a better public perception regarding the tax authority. We estimate that communication will play a crucial position in changing the organisational culture. The National Agency for Fiscal Administration needs to implement a modern communication model, implemented based on a scientific basis, making the use of communication strategies a primary objective.