A Study on Clothing Brand Positioning Based on College Students' Lifestyles

Through researching the life style of the consumption group of college student included the group positioning,psychology,life concept of needs and habits,consumption concept of shopping and financing,media and media concept of idol and preference,the thesis make structure in life style of different consumer and divide into different consumption group clearly,this can help that enterprises make a deeper comprehension about their preference,moreover,plan in views of characteristic and make product positioning when they choose target,and choose sales strategy and media advertisement which possess pertinence,only seize the dynamic conduct can master the marketing orientation and promote the long development of brands.