2010Xi'an Gongcheng Keji Xueyuan xuebaoRequires access

The problem existed in the visual merchandising of native apparel brand

Zeming Fang

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Abstract

Visual merchandising has been a hot topic for such a long time in the area of fashion,which is what the native brands focus on.Aiming at the problems of visual merchandising in practice,the current situation of the native visual merchandising is analyzed.Some suggestions are put forward,which includes set up scientific and standardized visual merchandising system,complete education and training agencies for visual merchandising etc..

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What this paper is about

Visual merchandising has been a hot topic for such a long time in the area of fashion,which is what the native brands focus on.Aiming at the problems of visual merchandising in practice,the current situation of the native visual merchandising is analyzed.Some suggestions are put forward,which includes set up scientific and standardized visual merchandising system,complete education and training agencies for visual merchandising etc..

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Available abstract

Visual merchandising has been a hot topic for such a long time in the area of fashion,which is what the native brands focus on.Aiming at the problems of visual merchandising in practice,the current situation of the native visual merchandising is analyzed.Some suggestions are put forward,which includes set up scientific and standardized visual merchandising system,complete education and training agencies for visual merchandising etc..

Key concepts: Clothing, Advertising, Focus (optics), Marketing, Set (abstract data type), Business, Computer science, Political science

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