On the Technical Route and Public Value of the Visual Design

The scale and depth of city visual design is the value manifestation of modern city constructive civilization, which is also the outcome of advancement of modern technology, and at the same time it reflects city's concern to public life style and quality. How to use the achievements of the modern technology better and combine it with the visual design; how to try to improve the transformative capacity to realize the connotation of innovative design; how to let visual sign serve the people and the society better through modern art design language so as as to meet the material and spiritual needs of modern life. This paper starts from how the city visual design serves the public life and the construction of city visual hardware system as well as the technical support of visual design and the technical route it adopts, explains the applied range and prospect which sign design faces according to the manner of technical route, emphasizes the technical approach of visual design as the core to briefly introduce the technical route and practical application of visual design, in the end concludes that city sign design can serve the society better and embody its public value far and wide through art design and the application of the outcome of modern new technology.