SWOT analysis on setting health examination center in general hospital in Shanghai

By applying SWOT analysis,the strength,weakness,opportunity and threat of setting health examination center in general hospital is analyzed.By measures of strengthening brand marketing,decreasing publics' disease burden,improving hardware introducing to get through examination-treatment green channel,establishing institution and system to standardize management,strengthening communication with residents to develop market,improving service capacity to achieve the separation between treatment and examination and strengthening discipline building,health examination center can be healthy developed.