2007•Luyou xuekanRequires access

Virtual Tourist Community:Functions and Implications in Tourism Market

Xiaojuan Yu

Abstract

The paper,through the analysis of a great number of original texts of virtual tourist community,discloses three major functions:i.e.the accumulation of tourist information resources and inquiry;tourist consultation and tourist organization.The paper further makes an analysis of the significance of virtual tourist community to the construction of tourist websites and tourist informatization.It plays a very important part in the age in which individual travel has become dominant trend and enhances the publicizing role in the competition of tourism market.

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Key concepts: Tourism, Informatization, Business, Competition (biology), Virtual community, Marketing, Market competition, Tourist industry