Green Consumption Problems and the Strategy for Green Marketing Promotion

China's Green consumption is still in lower level because of the slow consumption development and people's lacking in green consumption consciousness.The green products are not well developed,are hard to sell,even there are consumption cheats in our lives.Those above all limited the realization of Green consumption.The loss of consumption encouragement and limitation can never make the Active Externalities of Green consumption activities compensated from marketing exchanges or price system,even it can never interpose the Negative Externalities of green consumption activities effectively.The degree for the production and marketing system of green products affects the development of green consumption directly.To promote the green consumption,to raise the socialization degree of green consumption,we must use the green marketing concepts to guide the green consumption,to develop green products quickly,to improve the green industry,to make strict demands on the product quality,to perfect the green marks,to make laws and rules for green consumption and strengthen the consumption encouragement and limitation mechanism.In a word,we must use the green marketing mix strategy flexibly.