Empirical Research of Chinese Marketing Insurance Companies' Operating Efficiency

Marketing insurance companies hold large market shares and impact Chinese insurance industry significantly.Four marketing insurance groups,four property insurance companies and five life insurance companies are picked out and their operating efficiency are analyzed using operating data from 2007 to 2012 based on DEA-Malmquist Index Method. The results show that total factor productivities of most marketing insurance groups,property insurance companies and life insurance companies decreased within the sample period,their operating efficiencies over years fluctuate heavily and their technological progress needs to be strengthened. Accordingly,countermeasures are put forwards: increase RD spending and develop new insurance products; focus on the macro- economy development and pay attention to insurance policy trends;use insurance groups' scale advantages fully and coordinate the relationship between different business sectors.