The Implemention of Green Marketing Strategy After China's WTO Entry

Along with the development of world economy, environmental problems which have been fixedon by the WTO will appear more prominent. China's WTO accessions imply the international marketing situations have been quite different from those before confronting with green trade barrier, green consumption campaign, green symblo dentifying, etc., the enterprises have to implement green marketing strategy in order to enterprises's core competition ability and realize the coordinate development of enterprise society and environment for the sustainable development of China's economy.