2008•Unpublished venueRequires access

Review on Questionnaire Survey in China:Situation and Suggestion

Liu Yinjun

Abstract

Questionnaire survey is one of the most useful methods for managerial study,but it is also the main obstacle faced by domestic scholars.In this paper,the situation of application of questionnaire survey is reviewed,and our own survey experience is shared to illustrate the difficulty of conducting firm surveys in China.Suggestion for employing questionnaire survey method is also raised up.

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Key concepts: Questionnaire, Survey research, China, Obstacle, Survey methodology, Survey data collection, Psychology, Geography