Value Creation-Based Value Network Management(I):Characteristics and Formation

It is a focusing problem about how to rationally make value creation activities since 1990s. Through value chain model,traditional competitive logic has influenced the enterprise's thinking pattern. This article analyses the arguments of different schools about this problem,and points out the limitation of value chain model. Then,the article builds the concept of value creation network,and analyses the characteristics of the value creation network. Finally,the framework of value creation network and the relationship between factors are deeply explained.