2004Unpublished venueRequires access

On Innovation of Sports Means

Sun Jing-bo

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Abstract

The methods of literature review, investigation and interview are applied in the paper to make a comprehensive analysis of the development of sports means. The development and innovation of traditional sports means and modern sports means are emphasized. The characters of sports means which keep developing are made full use of and many different types of sports means are combined in a multiple way, for example, the combination of bodybuilding and healthcare, the combination of international sports and traditional Chinese sports, transformation of competitive sports to recreational sports and the choice of nature and urban life so as to promote sports means to be more modern, scientific, systematic, international and popular with the mass.

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What this paper is about

The methods of literature review, investigation and interview are applied in the paper to make a comprehensive analysis of the development of sports means. The development and innovation of traditional sports means and modern sports means are emphasized. The characters of sports means which keep developing are made full use of and many different types of sports means are combined in a multiple way, for example, the combination of bodybuilding and healthcare, the combination of international sports and traditional Chinese sports, transformation of competitive sports to recreational sports and the choice of nature and urban life so as to promote sports means to be more modern, scientific, systematic, international and popular with the mass.

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Available abstract

The methods of literature review, investigation and interview are applied in the paper to make a comprehensive analysis of the development of sports means. The development and innovation of traditional sports means and modern sports means are emphasized. The characters of sports means which keep developing are made full use of and many different types of sports means are combined in a multiple way, for example, the combination of bodybuilding and healthcare, the combination of international sports and traditional Chinese sports, transformation of competitive sports to recreational sports and the choice of nature and urban life so as to promote sports means to be more modern, scientific, systematic, international and popular with the mass.

Key concepts: Recreation, Sports marketing, Sport management, Sports tourism, Sports science, Advertising, Public relations, Business

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