2009•Journal of Beijing Institute of TechnologyRequires access

Vicissitudes of Visual Communication in Macromedia Background——A Research on the Relationship between Visual-thinking & Macromedia in Modern Visual-communication Design

Qiu Meng-yi

Abstract

Visual-thinking not only emphasizes on the appreciation function of objects with vision system,but also on its influence on people’s judgement of things.The thesis discusses the relationship between the process of visual-thinking,visual design and macromedia by tracing of theories and instances of visual communication.The purpose of the paper is to lead designers to forecast before the audience and to recreate new visual forms to express their intentions.

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Available abstract

Key concepts: Visual communication, Visual thinking, Judgement, Visual rhetoric, Communication design, Function (biology), Computer science, Process (computing)