On the Marketing Strategy of Chinese Museums

Museum marketing means museums earn money in commercial means and use the money on museum construction and environment promotion to realize its target for museum maintenance and public welfare.In practice,museums could apply the theory of marketing to make STP analysis of its market and combine the characters of museum to get basic operating rules for museum marketing,such as changing the traditional role as an exhibition venue,developing cultural deviations,running museum shops,widening financing channels,and cutting down part of expense.