2006•Industrial Engineering and ManagementRequires access

Research on Influencing Factors of Perceived Risk in Online Purchasing from the Consumers' Angle of View

Zhou Ying

Abstract

Through Independent-Samples T Test and Pearson correlation analysis,applying data gained from online research,empirical study finds that perceived risk is related to traits of online transaction subject.Sex significantly affects financial,performance,privacy,physical,service,psychological risks,and female perceives more those risks than male.Web Experience negatively affects social and physical risks.Online purchasing Experience negatively affects financial,performance,privacy risks.Involvement positively affects financial,performance,psychological risks.Types of online consumers significantly affects financial,performance,social,time,service risks,and Internet Browsers perceives more those risks than Internet Shoppers.

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Key concepts: Purchasing, Risk perception, The Internet, Financial services, Business, Service (business), Database transaction, Test (biology)