On the Management of the Intangible Assets in China’s enterprises

The intangible assets are an important resource of enterprises,thus we can say that nowadays,with rapid expansion of knowledge,owning intangible assets means attaining the power to get excess profits.In such a new environment of market economy,many enterprises suffer a loss of intangible assets because they lack the knowledge of intangible assets and fail to manage them.So the author thinks that the enterprises should strengthen the management on the intangible assets to prevent the loss.He also proposes relevant countermeasures against the problems in the management of intangible assets in enterprises.