On Strengthening Management of Intangible Asset of Universities

This paper analyzes the contents and characteristics of intangible assets and points out the problems which exist in the intangible asset management,and proposes the measure in the intangible asset management in universities.The author indicates that with the development of knowledge economy,the value of intangible assets has been playing an important role in the development of colleges and universities in China.However,lack of awareness on the management of intangible assets results in a serious loss or harm in universities.Therefore,strengthening the management of intangible assets of China's colleges and universities is of a very important practical significance for colleges and universities to safeguard the legitimate rights and interests and improve efficiency in the use of intangible assets.