Social Responsibility Notion in the Harmonious Marketing

The meaning of social responsibility to the harmonious marketing is to win the support and respect from the consumers,to promote the benefit of harmonious marketing,to improve the employers' coherence,to build up harmonious marketing team,to realize the three-win among the company,consumers and society and to create challenge for the long-term development.Basically,carrying out social responsibility in the harmonious marketing is to construct business value and culture based on social responsibility,to build up the environment of social responsibility,to develop social responsibility product and to take the social responsibility as the business strategy.The unification of harmonious marketing and social responsibility will make the interests of consumers,companies and societies achieve harmonization at higher level,greatly reduce the development costs of consumers,companies and society.It is the best approach to play company responsibilities and roles in constructing the harmonious society.