Design process of mass customization based on product platform

To plan design process of mass customization,the product platform was defined as platform parameters,individual parameters and modules,then planning process of product platform was proposed which was composed of product family planning and product family modeling.In accordance with customers' requirements types and different individual degrees,customization design was classified as three types of transverse customization design,longitudinal customization design and synthesis customization design.According to this classification,the process of longitudinal customization design was advanced.The whole design process was put into practice in a motorcycle-hydraulic-disk brake enterprise,and proved to be effective.