2011•Journal of China University of Geosciences(Social Sciences Edition)Requires access
Comparative Study on the Sources of e-Business Competitive Advantages between Travel Agencies and Online Travel Service Firms
Jing Zhao
Open publisher page 2 citations
Abstract
From resource-based view perspective,this study developed a framework to identify the sources of e-business competitive advantages and compared the differences between travel agencies and online travel service firms.A Delphi study and the analytic hierarchy process method were conducted,using thirty-eight top managers from the top 100 travel firms in China.The results indicate that the differences in the sources of competitive advantages between travel agencies and online travel service firms are determined by two types of IS resources integrated model.Inside-out model is usually used for gaining e-business competitive advantages for travel agencies through integrating traditional business resources via information technology innovation.Online reservation and customization services are the prominent e-business competitive advantages for online firms through seeking external resources,which reflects the spanning model.