2012Journal of Zhejiang Ocean UniversityRequires access

Studies on the Prospect of Mass Sports in Community Sports Club

Zhou Shun-xi

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Abstract

The community sports club has become the subject for grass-roots mass sports in China,but there exist a lot of problems in the organization of mass sports activities.This paper intends to study the prospects of mass sports activities by the theory of sports ethics and sports management.At the same time,this paper puts forward countermeasures and suggestions for mass sports activities in the process of privatization of sports club to better carry out mass sports activities and realize the goal of national fitness.

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What this paper is about

The community sports club has become the subject for grass-roots mass sports in China,but there exist a lot of problems in the organization of mass sports activities.This paper intends to study the prospects of mass sports activities by the theory of sports ethics and sports management.At the same time,this paper puts forward countermeasures and suggestions for mass sports activities in the process of privatization of sports club to better carry out mass sports activities and realize the goal of national fitness.

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Available abstract

The community sports club has become the subject for grass-roots mass sports in China,but there exist a lot of problems in the organization of mass sports activities.This paper intends to study the prospects of mass sports activities by the theory of sports ethics and sports management.At the same time,this paper puts forward countermeasures and suggestions for mass sports activities in the process of privatization of sports club to better carry out mass sports activities and realize the goal of national fitness.

Key concepts: Club, Sport management, China, Advertising, Mass media, Public relations, Process (computing), Business

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