The Application of SWOT Analysis in Eco-tourism Development of the Liaocheng City

Liaocheng city is called Jiangbei water city,the ancient canal,with the rapid development of eco-tourism,there are some problems in the new situation,this paper uses SWOT analysis method,and analyzes its advantages from the eco-tourism resources,local rich products and traffic location advantages,its disadvantages from the aspects of ecological resources development of the breadth and depth of varieties,The species resources,personnel quality and attractions tickets price,its opportunities from the ecological tourism demand,the level of local economic development,the surrounding traffic,Shandong province development environment and the local development policy,its threats from the surrounding competition,traffic control and ecological environment,and put forward the development countermeasure on the eco-tourism in Liaocheng city.