MAO Ze-dong's Discourse Revolution and Construction of Discourse Power in University Network Ideological and Political Education

In the process of leading Chinese revolution and construction,MAO Ze-dong's unique discourse system played an important role in history.A good discourse is an important means and content of ideological and political education.Currently,university network ideological and political education discourse is facing such challenges as the inaccurate understanding of the characteristics and changes of the educated,change of the educational relationship between the subject and the object,simple contents and methods of discourse dissemination,and the differences between discourse of network ideological and political education and network culture.This paper,reviewing and summarizing MAO's discourse under the new situation,explores the paths to strengthen the affinity and the effectiveness of the ideological and political education network.Then,it raises the paths to improve the persuasiveness of the discourse of ideological and political education in the new media era as follows:establishing student-centered concept by changing educational philosophy,promoting popular,network-style,and life-style discourse,innovating the dissemination means of network ideological and political education discourse,and strengthening the construction of network discourse of Marxism in ideological and political education.