Internet Business Models Design Based on Value

The business models have been paid attention to continually by theoretical and commercial practitioners.Research of business models is still in the process of exploring and improving,and the study of business models design is rare.This paper pointed out the constituent elements of business models from the point of value,and proposed value-based business models design models.Subsequently,it pointed out that business models should be designed from the six value components: value find、value proposition、value creation、value configuration、value management、value realization,and three mechanism factors: core competencies,value network and resource integration.Finally,it pointed out the lack of research and the direction of further research based on the analysis,and provided theoretical guidance and practical reference for the Internet business models design.