Status Quo Bias Will Be Gone——When Individuals Feel Dissatisfaction

Status quo bias describes a behaviour tendency which occurs disproportionately often when individuals making their decisions,individuals under this influence will prefer to select a previously chosen alternative or a option which can maintain status quo.Researchers observe status quo bias from satisfying principle which included in bounded rationality,improve the deficiencies in previous research,demonstrate that the status quo bias is not a pervasive bias,it only exists when individuals feel satisfaction to status quo,disappears when individuals feel dissatisfaction.