2007•Journal of Chongqing College of EducationRequires access
Marketability operation strategy of classified advertisement of newspaper
Sun Zhao-lun
Open publisher page 0 citations
Abstract
In recent years,although the influence of newspaper advertisements and especially classified advertisements are challenged by network but they still have great and continuous competitive strength.However,their operation takes some new forms and uses new methods.This paper presents concrete marketability operation strategies for newspaper classified advertisements according to the research into newspaper classified advertisements at home and abroad and the author's own experience in managing newspaper classified advertisements.