2005•Unpublished venueRequires access

Disappearance and Propagation of the Humanistic Spirit of Sports Mass Media

Guo Jiang-yong

Abstract

By using the method of documentary, interview and qualitative analysis, this pap er analyzes the disappearance of humanistic spirit of sports mass media, expatia tes the value of humanistic spirit in the development of sports and sports mass media, discusses on how to cultivate the social responsibility for sports media worker. The writer finally puts forward some suggestions and countermeasures of regress of humanistic spirit in sports mass media.

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Key concepts: Humanism, Mass media, Value (mathematics), Sociology, Aesthetics, Psychology, Advertising, Art