Discussing Baudrillar's View on Popular Culture of Consumer-society

Baudrillar`s popular culture theory regards the consumer-society as the scholarship background.A sharp critic of contemporary society,culture,and thought,Baudrillard is often seen as a major guru of French postmodern theory.He thinks that the consumption culture is the essence for popular culture and the nature of consumption is its essence.But Baudrillar tries to expatiate on his consumption society popular culture with theoretically self-contradiction.