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Chinese Characters in Visual Communication Design "Style" and "Form"

B Zhang

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Abstract

In visual communication design Chinese characters is a visual symbol,as characters function appear as well as show different representation and art form,make up of abundant visual information with other visual symbol.Analyse Chinese characters style and form,explain Chinese characters in visual communication design as characters layout,can also constitute away reflect,but also a graphic form of emersion,but also be able to image the form of representation.Chinese characters is multi-preformance visual symbol,in visual communication design is the richest Chinese national characteristics and cultural characteristics of the essence.

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What this paper is about

In visual communication design Chinese characters is a visual symbol,as characters function appear as well as show different representation and art form,make up of abundant visual information with other visual symbol.Analyse Chinese characters style and form,explain Chinese characters in visual communication design as characters layout,can also constitute away reflect,but also a graphic form of emersion,but also be able to image the form of representation.Chinese characters is multi-preformance visual symbol,in visual communication design is the richest Chinese national characteristics and cultural characteristics of the essence.

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Available abstract

In visual communication design Chinese characters is a visual symbol,as characters function appear as well as show different representation and art form,make up of abundant visual information with other visual symbol.Analyse Chinese characters style and form,explain Chinese characters in visual communication design as characters layout,can also constitute away reflect,but also a graphic form of emersion,but also be able to image the form of representation.Chinese characters is multi-preformance visual symbol,in visual communication design is the richest Chinese national characteristics and cultural characteristics of the essence.

Key concepts: Symbol (formal), Visual communication, Style (visual arts), Chinese characters, Communication design, Representation (politics), Visual rhetoric, Function (biology)

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