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Functions of City CIS in Building City Brand Image

Huang Zhi-hua

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Abstract

The definition,connotation and design characteristics of city CIS were introduced.The functions of city CIS in building city brand image were discussed from several aspects,from which were the functions in building nice city image,in improving investment environment,in constructing city space and cultural modality,in extending influence,and in rebuilding city culture.The problems needed to be cared about in introducing city CIS were put forward.

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What this paper is about

The definition,connotation and design characteristics of city CIS were introduced.The functions of city CIS in building city brand image were discussed from several aspects,from which were the functions in building nice city image,in improving investment environment,in constructing city space and cultural modality,in extending influence,and in rebuilding city culture.The problems needed to be cared about in introducing city CIS were put forward.

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Available abstract

The definition,connotation and design characteristics of city CIS were introduced.The functions of city CIS in building city brand image were discussed from several aspects,from which were the functions in building nice city image,in improving investment environment,in constructing city space and cultural modality,in extending influence,and in rebuilding city culture.The problems needed to be cared about in introducing city CIS were put forward.

Key concepts: Connotation, Architectural engineering, Image (mathematics), Space (punctuation), Modality (human–computer interaction), Civil engineering, Brand image, Investment (military)

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