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2014•Journal of Anhui University of TechnologyRequires access

A Study on the Impact of Cognition and Emotion Factors towards User Acceptance of Mobile Commerce

YU Nin

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Abstract

The study analyzes user acceptance of mobile commerce from both cognitive and emotional perspectives.Results show that both perceived ease of use and perceived usefulness have significant and positive influence on acceptance intention,that perceived enjoyment significantly impacts positively on user acceptance and that perceived ease of use and perceived usefulness would also positively affect perceived enjoyment.

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What this paper is about

The study analyzes user acceptance of mobile commerce from both cognitive and emotional perspectives.Results show that both perceived ease of use and perceived usefulness have significant and positive influence on acceptance intention,that perceived enjoyment significantly impacts positively on user acceptance and that perceived ease of use and perceived usefulness would also positively affect perceived enjoyment.

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Available abstract

The study analyzes user acceptance of mobile commerce from both cognitive and emotional perspectives.Results show that both perceived ease of use and perceived usefulness have significant and positive influence on acceptance intention,that perceived enjoyment significantly impacts positively on user acceptance and that perceived ease of use and perceived usefulness would also positively affect perceived enjoyment.

Key concepts: Affect (linguistics), Usability, Technology acceptance model, Psychology, Cognition, Mobile commerce, Social psychology, Applied psychology

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