The Application of National Culture in Animation Industry

The rich and varied national culture of China provides good materials for the animation industry of the country.But at the same time,the decline of native culture,under the impact of globalization and the spread of strong culture from developed countries in animation media,is threatening China's animation industry and its construction of cultural soft power.In such a situation,it is urgent to have a good mastery of the application of national culture in animation,to realize the actual difficulties,and to work out practicable approaches so that the core competitiveness of China's animation industry will be enhanced.