Discussion on Strategic Planning of Local Tourism Development——A Case Study of Zhenyuan in Guizhou Province
Guilan Weng, Shan Li
Abstract
Guilan Weng, Shan Li
Abstract
Strategic planning as a macro_planning of tourism is very important for the development of the local tourism. Till now, there's no systematic method to apply strategic planning on tourism. In this article, the author use the methods of strategic management for reference and put forward the process of strategic planning of tourism as follows: analysis of the extra_environment and discrimination of the intra_structure; RMP analysis; location analysis; set long_range goals for tourism and short_range goals for every stages; strategic reconstruction of local tourism; feedback.
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Strategic planning as a macro_planning of tourism is very important for the development of the local tourism. Till now, there's no systematic method to apply strategic planning on tourism. In this article, the author use the methods of strategic management for reference and put forward the process of strategic planning of tourism as follows: analysis of the extra_environment and discrimination of the intra_structure; RMP analysis; location analysis; set long_range goals for tourism and short_range goals for every stages; strategic reconstruction of local tourism; feedback.
Key concepts: Strategic planning, Tourism, Business, Set (abstract data type), Process management, Regional science, Environmental planning, Marketing