Research on the “Last Mile” for Farmers’ Access to Agricultural Information
Wang Li-li
Abstract
Wang Li-li
Abstract
Information resources are indispensable to agriculture.With the quickened pace of agricultural modernization, farmers’ need of agricaltural information is also on rise, but at the same time one problem exists that they cannot get access to really valuable information. From three aspects, information demand, information supply and information transmission,the paper pinpoints the “last mile” access problem and recommend seven solutions.
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Information resources are indispensable to agriculture.With the quickened pace of agricultural modernization, farmers’ need of agricaltural information is also on rise, but at the same time one problem exists that they cannot get access to really valuable information. From three aspects, information demand, information supply and information transmission,the paper pinpoints the “last mile” access problem and recommend seven solutions.
Key concepts: Mile, Last mile (transportation), Agriculture, Modernization theory, Business, Information transmission, Pace, Information needs