A Study on the Dimension Structure and Measurement of Intellectual Property Strategy: Based on the Data of Developed Areas in China

In the era of knowledge economy, intellectual property strategy is very important for enterprises to win the competitive advantage. But the existing research on intellectual property strategy is mainly qualitative research.Lack of quantitative tools, the existing research for intellectual property strategy can't support in-depth analysis.Based on the literature review and the data of developed areas in China, using questionnaire and structural equation model, this paper constructed and verified intellectual property rights strategy dimension structure. The research results show that the intellectual property strategy constitute three dimensions including acquisition of knowledge resources, management of intellectual property and applying of the intellectual property. During the analyzing process, by adopting qualitative research, the paper also developed an intellectual property strategy measuring scale with a favorable reliability and validity. The measuring scale offers the basis of quantitative research for enterprise intellectual property strategy in the future, and provides theoretical basis and guidance for enterprises to build their own intellectual property strategy.