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Studies of Dual Attitudes Theory

Guoying Qian

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Abstract

The dual attitudes suggested that people can have dual attitudes,which are different evaluations of the same attitude object-explicit attitude and implicit attitude.This idea is a strong challenge to traditional concept of attitude and measure approach.In this paper,the relationship between explicit attitude and implicit attitude,variation of the IAT and the situations and applications of dual attitudes are elaborated.

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What this paper is about

The dual attitudes suggested that people can have dual attitudes,which are different evaluations of the same attitude object-explicit attitude and implicit attitude.This idea is a strong challenge to traditional concept of attitude and measure approach.In this paper,the relationship between explicit attitude and implicit attitude,variation of the IAT and the situations and applications of dual attitudes are elaborated.

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Available abstract

The dual attitudes suggested that people can have dual attitudes,which are different evaluations of the same attitude object-explicit attitude and implicit attitude.This idea is a strong challenge to traditional concept of attitude and measure approach.In this paper,the relationship between explicit attitude and implicit attitude,variation of the IAT and the situations and applications of dual attitudes are elaborated.

Key concepts: Dual (grammatical number), Implicit attitude, Attitude, Psychology, Implicit-association test, Social psychology, Positive attitude, Object (grammar)

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