THE STRATEGY AND MEASURES TO BE TAKEN FOR DEVELOPING CULTURAL INDUSTRY IN GUANGXI

Cultural industry has enjoyed rapid development around the world as a form of newly emerging industrial economy. Since 1990s, China has gradually seen the significant role that cultural industry plays in pushing forward the productive forces, raising the living standards of the people, and meeting the needs of both the material life and the spiritual life of the people. China has also correspondingly put forward a series of policies to speed up the pace of developing cultural industry. Due to its small scale, uneven distribution, and low technological level of the cultural industry in Guangxi, greater efforts have to be made to reorganize its cultural institutions and to restructure its cultural industry by exploiting the traditional culture featuring the ethnic nationalities in Guangxi so that cultural industry may become a mainstay industry in its economic development.