A Discussion on the Relationship between Travel Decision-Making Behaviors of Residents and Family Structures

Travel market is one of the segmental tourism markets.(It's) rare to read papers discussing travel-decision behaviors from the angle of family structure.This paper makes an analysis of travel behavior(family structures include 3-generation family;2-generation family,a couple family and single life family)from the results of 5000 sample surveys and questionaires:The paper analyses the travel features of different families,including their travel time;travel plan;travel mode,travel psychology and their preference of travel resources.After analysing the travel of Ningxia residents within the province and out of the province,the authors obtain the regulation of the travel behaviors of different family structures.Finally, the paper points out that this analysis is of important significance to the development of tourism products,tourism market promotions and the development of tourism market.