A Review of Current University Cultural Soft Power

Universities are the carrier of China’s principal culture; their cultural soft power, the important components and embodiment of the national cultural soft power is of far-reaching significance in working out the national cultural construction strategy. The paper chiefly reviews the meaning and the importance of university cultural soft power at home in recent years, and the strategies to improve it, and then analyzes the problems in current studies of it so as to provide references and orientation for future studies.