An Inspection of 798 Artistic Zone:A Cultural Tourist Attraction in Beijing

Based on the survey of the demand motivation and preference from tourists both at home and abroad and applying the method of empirical analysis, the paper makes an analysis of the characteristics of Beijing 798 Artistic Zone that has become a famous cultural tourist attraction in Beijing. It points out key to the formation of cultural tourist attraction lies in its own property. This kind of property is the product spontaneously formed in local social life rather than the result of artificial planning. We should lay more stress on the discovery and protection of these properties in tourist destinations during tourism development. Only in this way can we ensure sustainable growth of tourism.