On the Problems and Countermeasures in the Development of Folk Cultural Tourism——Taking the Western Hunan as an Example

Tujia,Miao,Dong,Bai,Yao and some other minorities inhabit in the western Hunan.This area which is full of pronounced folk cultures and customs makes it has a bright developmental prospect.However,there also exist some problems in the process of its development,for example,the design of the products is identical,and the exploratory depth and market expansion are not enough.Thus,we should design diversifying products,dig the cultural connotation unceasingly,adopt effective marketing tactics,promote the level of management and optimize the tourist environment etc.only it this way,we can promote the continuous and healthy development of the tourist industry.