Research on Chinese fair value measurement based on new Enterprise Accounting Standard

In January 2014,the Ministry of Finance issued Enterprise Accounting Standard 39th- Fair Value Measurement. This means that the application of fair value measurement in China will have a new phase. This paper clarified the definition,connotation and features of fair value firstly. Then based on the correlated studies on fair value measurement both at home and abroad,the paper analyzed the problems of the application of fair value measurement in China. To bring the fair value measurement into full play,the paper proposed some suggestions lastly: consummate the legal system of China,enhance the professional standards and moral level of accountants,perfect the market economic system and improve the estimate technology.