The Cultural Perspective of Urban Tourism--A Case Study on Famous History-culture City of Jingzhou

The world in the twenty_one century is an urbanized world. As a centralized bearer of spirit and physical civilization, city accumulates profound and unique cultural characters. How to keep its special and lasting attraction becomes a focus in urban tourism study. This paper is a case study on famous history_culture city of Jingzhou. It discusses the role of culture in urban tourism development, emphasizing the importance of the cultural factor, and revealing that culture tourism is the main rhythm of urban tourism in the 21 century.