On Tourism Image Driven Strategy of Regional Development:a Case of Jiangsu Province

Tourism image plays an important role in tourism industry development.Regional tourism image not only promotes the local tourism development but impels the whole region development.This paper firstly explains the tourism image driven strategy of regional development briefly;then by analyzing the tourism image of Origin of Wu Han culture of Jiangsu,this paper figures that the image position is an excellent cultural position,but as a tourism image,it has some limitation especially concerning the accordance with regional development in Jiangsu Province;thirdly,this paper discusses that tourism development and region development of Jiangsu have the same trend towards sea;finally,the paper puts forward a new tourism image——Origin of Wu Han culture, and home of river sea,and expatiates its advantage from perspectives of tourism and region development as follows: gives attention to both natural and human tourism resources;accords with the tourism development direction of towards the sea;conforms with the whole region economic development since the highlight of economic development in Jiangsu has moved from south of Jiangsu to north of Jiangsu,from along the river to the coastal area.