The Four Theoretical Background of the Media Criticism

There are four representative stages and figures which are very important in the Western media critical theory. The media thought of the Frankfort School is the origin of the media criticism. The optimistic spirit and the tendency of technology are embodied in the media criticism of Mcluhan. The Later Modem to the reflection criticism of the modernity become the special angle in the context of the media criticism. The media criticism in the cultural diversity background are abundant, and the focuses is how the media responds to the cultural communication and challenges. There are some common sprit and tradition which embody certain logical connection and development process in these four stages of the media critical theory. They also provide theoretical background and principle standpoint to the quest for the media meaning.